Authors who want to be read owe it to themselves to create a presence on the web that is both exciting and interactive. There are so many avenues for connectivity now that it is daunting… but amazing and wonderful at the same time.
Thad McIlroy recently posted “What Makes A Great Author Website” on his blog The Future of Publishing. It’s surprising how few people have managed to tap into the potential of the internets to attract (and keep) readers. Or perhaps it’s not so surprising — since it’s an art in itself, and there’s no question that keeping up a site which serves a lot of readers takes a lot of time and effort.
Wonderful author websites that I’ve discovered and visit regularly include Susan Campbell’s Dating Jesus blog, M.J. Rose’s website, and Douglas Clegg’s website. Of course, it shouldn’t be surprising that the latter two are on the advancing edge of the web as a promotional tool. They created AuthorBuzz and literally wrote the book about getting the word out electronically.
We’ve all heard about how it’s not enough to write a good book. An author has to get that book in the hands of readers in any way possible. It wouldn’t be an exaggeration to say that the work you do on the web is as important as the work you do in putting words on paper in the first place.
No one’s going to do it for us, folks!
My little blog here is less than a year old, and I’m using it to learn about the tools. As soon as I get a contract for LOOKING FOR MR. RIGHT.COM (sending prayers to the publishing gods) I am going to set up a new website and start blogging under that name, directing my energies specifically toward becoming an internet dating and relationship guru… because that’s what I’ll be selling. Right now I’m practicing.
So, dear reader, do you know of a site that promotes an author well?